In recent weeks, I’ve been working on drafting social media policies for several new organizations that I work or volunteer with. And while each organization uses social media differently, one common thread has been evident in each organizational training:
While an organization can easily say “here is how we will engage in social media,” it is important to realize that your employees, your volunteers and your social media administrators will all contribute to your agency’s reputation in the social space.
But you cannot assume that all of your employees or volunteers understand how to most appropriately engage in social media. This …read more